Toluna UK Ltd of Ealing Cross, 85 Uxbridge Road, London W5 5TH ("Toluna") is an online data collection company focused on providing high quality data to the full-service marketing research industry, advertising agencies and consultancies.
The information we gather
- We gather personal information that you provide to us when you register to become a member of The Screening Room. After registration we will ask you to provide us with more personal information so that we may invite you to participate in appropriate surveys. To become a member of The Screening Room, we ask that you fill out a registration survey that gathers some personal and general consumer information. We ask for your email address so that we can send you email invitations to participate in our upcoming surveys and, subject to the preferences you expressed when registering, to send you newsletters to make you aware of new features or contests running on the site or The Screening Room.
- The other information we ask you to provide to us, such as your name, address, gender, and birthday is for matching you with the appropriate marketing research projects and panels. Your birthday is used to automatically update your age for us to target age-related marketing groups. We ask you for this information as a means to see if you might qualify for particular projects. All email contact from The Screening Room will be sent to your primary email address that you gave to us upon registration. If you become a member of The Screening Room, your information (name, address, city, state, and zip or postcode) is also used for the purposes of incentive fulfilment.
- Please be aware that any personal information you choose to make public on the publicly accessible parts of our site or in the Community area (as an opinion or topic in a message board or live chat or any other public area or forum within The Screening Room) can be read by other members. To request removal of your personal information from such parts, please refer to the "Your Rights" section below.
Use of this information
We use your personal information:
- to enable Toluna to provide you with access to the site and The Screening Room;
- for the purposes of our market research endeavours and to contact you in connection with market research questions, panels and activities carried out via The Screening Room;
- to display your anonymous testimonials on the site or with your name if you have given your consent;
- to provide you with support in relation to The Screening Room, deal with enquiries or notify you of changes to our services and/or terms; and
- to enable us to enforce our legal rights, or to protect the rights, property or safety of our employees.
If you are a member of The Screening Room panel, your information is stored in our proprietary database so we may call upon it to determine which people match up with specific research studies. If we think your profile makes you a potential candidate for a study, we will email you an invitation to make you aware of this opportunity. From time to time we may use third-party software to manage our emails to you.
We may share your information with the following parties:
Third party service providers
Your information is processed by Toluna UK Ltd acting as a "data processor" on our behalf (CPC Limited) and on our instructions only. By joining The Screening Room panel, you acknowledge and agree that you provide personal information to Toluna's USA affiliated company; Toluna USA Inc., (" Toluna USA") and that such information will be stored on servers owned by Toluna and located in the USA. For these purposes we have implemented the Standard Contractual Clauses of the European Commission with Toluna USA in order to secure such transfer but we reserve the right to implement alternative means of ensuring adequate protections of data transferred out of the European Economic Area in compliance with data protection laws.
We may also need to share your information with other third party service providers where necessary to help us operate The Screening Room or deliver other services to you. For example we may engage third parties to deliver prizes you may have won for your participation in our panels, to perform functions on our behalf, such as hosting or operating The Screening Room and associated website, sending e-mail communications, and data analysis. We may share your information with third parties in order for them to provide content or otherwise perform services for us, and we will require such parties to maintain appropriate security to protect such data from unauthorized access or processing.
Enforcing our rights
Though we make every effort to preserve your privacy, we may need to disclose your personal information to third parties when we have a good-faith belief that such action is necessary to comply with judicial proceedings or a court order or if we believe it is necessary in order to investigate, prevent or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of the Toluna site terms, or as otherwise required by law.
When You Agree To Have Your Information Shared
Affiliate Sharing and Business Transfers
We may also share your information with the buyers of all or part of our business or with any business we merge with or acquire.
The Use of Digital Finger Printing on Our Site
In general, Digital Fingerprinting technologies ("the technology") assign a unique identifier or "Machine-ID" to a user's computer to identify and track the computer. Toluna will not disrupt or interfere with the use or control of a computer or alter, modify or change the settings or functionality of a computer. Toluna uses the technology to assist Toluna's clients (including us) in ensuring the integrity of survey results. To the extent that the use of this technology involves the processing of your personal data, Toluna will be the data controller. From now on in this Digital Finger Printing section, all the activities in respect of such data and the restrictions on Toluna's use of those data that are described below shall also apply to our use of such data.
The technology will analyse publicly available information and data obtained from the computer's web browser and from other publicly available data points, including without limitation the technical settings of the computer, the characteristics of the computer, and the computer's IP Address, to create a unique identifier assigned to the computer. The unique identifier will be an alpha-numeric ID. After creating the unique identifier, Toluna does not retain the information ID used by the Technology to create the unique identifier.
Toluna shall use commercially reasonable efforts to ensure that the technology is safe, secure and does not cause undue privacy or data security risks.
In the event that Toluna discovers or learns of any unethical conduct in connection with the use of the technology, or that the technology is being used in a manner that is inconsistent with the statements and/or disclosures made by Toluna to respondents or in violation of applicable laws and codes, Toluna will take immediate action to prohibit such unethical conduct and to ensure the proper administration of the technology.
Your rights to the information we hold about you
You have certain rights in respect of the information that we hold about you, including the rights to:
- · gain access to your information;
- · ask us to correct information that we hold about you to ensure that it is accurate and kept up to date; and
- · in certain circumstances, require that we delete information that we hold about you.
In order to exercise any of the rights set out above, you may update or review your information in your account profile, by writing to us at the address below or Contact Us at email@example.com.
We provide you with a Members Area on our site; here you may correct or update your membership information or delete your membership. If you are a panel member and delete your membership, your profile information will be permanently removed, but may be stored (but put beyond use) in our disaster recovery databases, and in such circumstances will not be used for commercial purposes. Please note that in most cases, it will take two or three business days for your information to be completely removed from our records; but please allow up to fifteen days.
In order to become a panel member of The Screening Room, you agree to receive emails from us (CPC Limited) via The Screening Room inviting you to participate in surveys that we feel may match your experiences and background and any gathering and processing personal information in accordance with this policy.
From time to time, subject to any preferences you express at or after signing up to be a panel member we may also email newsletters to you to make you aware of new features or contests we are running within The Screening Room. Subject to your preferences, we may also share your information with third parties for these purposes if you have consented to hear from them, provided that such communications shall be for market research purposes only.
You agree to keep your profile information up to date. If you need to correct any of your profile information or if you would like to update any of your information, you may do so by clicking on Your Profile after logging in. By following the appropriate directions, your information should be automatically updated on our database.
If you wish to end your membership with The Screening Room or to require us to cease processing your personal data, you may automatically discontinue your membership by clicking Unsubscribe in the footer of our Homepage or by contacting us at firstname.lastname@example.org. By following the appropriate directions, your record will be marked as "unsubscribed", and you will no longer receive communications from The Screening Room. In addition, you will forfeit any incentive balance that has not been requested as of the time you opt out. We will process your unsubscribe request as soon as we can but please note that you may still receive emails from us whilst are processing your request. Email links are provided on the site so that you may contact us directly with any questions or concerns you may have. Each email we receive is read and responded to individually; please allow two to three business days for us to get back to you.
Questions about this policy
Email links are provided on the site so that you may contact Toluna directly with any questions or concerns you may have. Each email Toluna receive is read and responded to individually; please allow two to three business days for Toluna to get back to you.
We will retain your account information for as long as necessary to provide you with access to your account or as needed to provide you services or otherwise for as long as the law permits. Note that this does not preclude us from retaining anonymised and aggregated results of market research studies that you may have been involved with before ending your account with us. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements
Winners policy and privacy guarantee
The Screening Room panel members are randomly selected to win prizes for participation in surveys, polls, and other promotions. All winners are notified by email of their winnings. For more information, please visit our Terms and Conditions page. Toluna shall post the usernames or partial name and county of winners on the Reward Page or communicate them via newsletter to all panellists.
Notification of changes
We reserve the right to modify this privacy statement at any time, so please review it frequently. If we make material changes to this policy, we will notify you here, by Email, or by means of a notice on our home page prior to the change becoming effective.
Security of your information and where we may store it
Without intending to limit our commitments to the security of your information, you acknowledge that data transmission over the internet is inherently insecure and that whilst we will implement security measures to protect your data from unauthorised access, we cannot guarantee the security of data shared over the internet. Therefore please take special care in deciding what information to share with us over the internet.
Social Media Widgets
You may be able to log in to our site using sign-in services such as Facebook Connect or an Open ID provider. These services will authenticate your identity and provide you the option to share certain personally identifiable information with us such as your name and email address to pre-populate our sign up form. Services like Facebook Connect give you the option to post information about your activities on this Website to your profile page to share with others within your network.
We do not intend to and will not knowingly collect any information from any child without permission from his/her parents or legal guardian.
Privacy Officer acting on behalf of Columbia Pictures Corporation Limited
Toluna UK Ltd. Ealing Cross, 85 Uxbridge Road, W5 5TH
Copy always to: SonyPrivacy@spe.sony.com